Thursday, November 27, 2008

Eon is discovering the power of the new web

Some grassroots action in England, against a E-On, a German company proposing to build Britain's first new coal-fired power station.


They've been the targets of all kinds of action, including events on April 1st ('Fossil Fools Day').
Activists are encouraging:

"One easy, comfy action can happen from this computer you're looking at. The tactic is called 'google-bombing'.

The more links to a site, the higher it climbs in google rankings. So, if enough people make the word 'EON' link to the No New Coal site, pretty soon it'll top the list of anyone searching for EON.

Two weeks ago www.nonewcoal.org.uk wasn't in the top 50 sites when searching for Eon. As I write this it's already number 13. (In Australia, doesn't show up, but rates no. 6 when "eon coal" is searched.)

So a simple online action can help us get our electronic placards in their face without getting out on the cold winter streets.

If you have a website, blog, myspace, bebo, forum account, etc then please place a link to http://www.nonewcoal.org.uk."

Thanks to If Just Today for the link.

Another aspect of the new read/write web: civic participation! Apparently the blogosphere is not just a heap of intrverts who need to get a life...


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